TravelBike – Italian Bike Tourism Workshop

Digital Platform 20-21 March 2024

Italian Bike Tourism Exchange

Bike tourism: “experiences and emotions to be enjoyed by bicycle”


In recent years, bike tourism has become an increasingly sought-after type of holiday by those who, pedaling by bicycle, want to experience engaging and immersive experiences with the surrounding area, to play sports, but at the same time get to know the culture, traditions and nature of the different locations.

Bike Tours are holiday packages suitable for the whole family, young people, adults and children who want an active holiday in contact with nature and the local area. In addition to traditional cycle tourism, the segment of e-Bike Tours has recently developed, which allow you to move around and pedal by bicycle, following fantastic itineraries, but without making so much effort.

Bike tourism is an experience in which physical effort is combined with freedom of movement and the pleasure of exploring and getting to know new territories. In fact, the slow progress of the bicycle allows you to appreciate the nature and the territory that you cross to reach your destination, cities of art, ancient villages, seaside, mountain or country resorts, along rivers or lakes, immersed in the nature and giving unique emotions.

Online workshop on Digital Platform



TravelBike is a B2B event, entirely dedicated to the Italian Bike Tourism business, to operators who deal with Individual Bike Tour and Group Bike Tour, to seek new commercial agreements with international Buyers.

An online event, created on the digital platform, 20 – 21 march 2024, where Italian operators in the sector will have the opportunity to meet international buyers specialized in cycle tourism products, comfortably behind their desks, with pre-scheduled appointments via video conference.

The operators admitted to the workshop are tour operators, accommodation facilities, travel agencies, incoming operators, bike experience providers, bike rental, assistance services, associations, consortia, tourist resorts and destinations, etc.

Bike tourism is a very important market segment for all Italian destinations, because it offers the possibility of completing the tourist offer of the area and favoring seasonal adjustment.

Its turnover is constantly growing throughout Europe, including Italy, in fact the numbers of cycle tourism are important and reach a turnover of over 44 billion euros per year, a sector that is increasingly meeting with general favor, thanks to the combination of fun, passion, nature and sustainability.